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The Global Supply Chain Mess: Current Challenges with ordering overseas goods and tips to minimize the impact
The global supply chain is a total mess mostly due to the ongoing COVID-19 Pandemic that has now lasted nearly two years. Many overseas goods are now in short supply and orders are slow to reach the customers and businesses that need them. There have been unprecedented delays as the pandemic has rippled through every link of the modern system of manufacturing and moving goods across the globe. Container shortages, too few cargo vessels, not enough space at the ports, labor shortages and too few trucks and truckdrivers rumbling down American highways are just some of the obstacles causing huge backups and empty shelves. Along with delays there are cost increases at every level making many items more and more costly by the day. In this blog we will provide a frank assessment of some of the causes of this evolving situation and some tips on how to prevent this historical crunch from disrupting your business and your plans for the future.
4 Easy Ways to Make a Splash With Your New POS Marketing
From product R&D to marketing and everything in-between, it is vital that each investment you make yields maximum value and returns. While many companies were forced to cut marketing expenditures a year ago, the reality most businesses now face is that they must invest in marketing to have a chance at rebuilding sales and growth.
How To Right-Size Your POS Marketing Orders
In today’s evolving craft beer climate, it’s more important than ever to not over-spend. This does not mean stop spending, but instead make sure you are right-sizing your orders (ordering just what you need and not more). At Antigo Zeon, we help and encourage breweries to right-size their POS orders.
Welcome to the New AntigoZeon.com!
We are so excited to announce the launch of our newly redesigned website! The initiative is part of our renewed and expanded commitment to help struggling businesses push past a tough period of survival and into a more prosperous year of rebuilding and a return to growth.
Pandemic Reopening Timeline And How To Prepare
It’s faint, but beyond the darkness we face over the next few months the light at the end of the tunnel is beginning to come into focus. That light means the possible reopening of On Premise, more sales and brighter days ahead. Consider the following:
Winter is Coming…Are You Prepared to Help Your Retailers?
While the initial blow was tough, many of your bar and restaurant partners have pivoted to adapt to the new reality by taking additional safety
Are You Ready For ABP?
While the way we do business may have changed over the past several months, the need to meet with your distributor partners to lay out
Marketing by Touch Points
“When all you have is hammers, everything looks like a nail.” The wisdom of these words is that even the most useful tools are not
Avoid Price Erosion and the Discount Downfall: Build Visibility and Brand Value Instead.
We’re now five months into this pandemic that flipped our industry upside down, and there’s no clear end date in sight. While some bars and
Marketing Teamwork: How to Engage Your Wholesalers in Brand Building
Brand building and marketing that will help your brewery STAND OUT and SELL MORE is not a solo endeavor. It requires teamwork. To catch the
The Fourth of July
What the 4th of July means to me: Any holiday has different associations and meanings for different people. The most recognizable associations for the 4th
Off Premise Tool Kit
The recent pandemic has severely damaged the profitability of on-premise sales for the foreseeable future, causing many brands to enter or increase their dependence on off-premise sales to stay afloat.
Why Marketing is Now More Important Than Ever
This came on fast, almost out of nowhere. It started as a distant threat, but almost overnight it was here and had wiped out critical
Will This Help Me Sell More? Visibility and ROI of Signage
Will this help me sell more? Truth be told, marketing tools don’t sell product! They do however provide the opportunity by creating visibility and awareness.