Steve Friend

The Fourth of July

What the 4th of July means to me: Any holiday has different associations and meanings for different people. The most recognizable associations for the 4th of July are fireworks, BBQ, Beer, summer vacation, and having a good time with friends and family. All with the idea of celebrating our independence from British control and becoming …

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Will This Help Me Sell More? Visibility and ROI of Signage

Will this help me sell more? Truth be told, marketing tools don’t sell product! They do however provide the opportunity by creating visibility and awareness. One of the most common questions I get from potential clients over the years is, “How much more beer will this help me sell?” My response has always been the …

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