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The recent pandemic has severely damaged the profitability of on-premise sales for the foreseeable future, causing many brands to enter or increase their dependence on off-premise sales to stay afloat.
But the opportunity is there. According to a recent Nielsen study posted by Brewbound, “Off-premise beer category dollar sales have topped $1 billion in three of the last four weeks” and for the latest week, “total alcohol sales were up 21.2% compared to the same week in 2019.”
The decline in on-premise sales hurts, but if you pivot your marketing strategy correctly, the ability to capture off-premise demand could propel your company into new levels of prosperity.
But how will you ensure you sell enough product when instead of being one of six options on a menu, you are now one of hundreds on shelves?
You must market your brand beyond the packaging. Here are several products we’ve identified as being the best suited to off-premise marketing that fit any goal, branding, time frame, or budget!
SIGNAGE
Both illuminated and non-illuminated signs provide great visibility and presence in any retail location. Having a sign within a store signals to customers that you are available and considered to be important/prominent to that establishment.
DESIGN OPTIONS: Neon, LED, LEON, Non-Illuminated, Dimensional, Tackers, Animated & more.
PLACEMENT:
Front windows seen from the street and parking lot
Directly above a cooler door
As part of a display in the store
PRICE: $ – $$$
LIFESPAN: ♦♦ – ♦♦♦♦
PERMANENT DISPLAY
Permanent displays offer not only visibility, but also can create valuable shelf space for you to place you brand in front of customers.
DESIGN OPTIONS: They can be made to have some interchangeable elements so they can be used for different products throughout the year or to display different types of information along with the product.
PLACEMENT: Often in high traffic areas such as endcaps, in the middle of the aisle or near checkout.
PRICE: $$$
LIFESPAN: ♦♦♦
TEMPORARY DISPLAY
Very similar to permanent displays in that they provide visibility and shelf space, but less costly. They are also easy to ship and assemble making them perfect for more seasonal or quick turn promotions.
DESIGN OPTIONS: Made of lightweight materials such as corrugated cardboard and plastic that can be printed on and cut to shape.
PLACEMENT: Often in high traffic areas such as endcaps, in the middle of the aisle or near checkout.
PRICE: $$
LIFESPAN: ♦
CASE STACK TOPPERS
These represent a great way to add additional visibility and information and are easy to ship and easy to place, just unfold and set on top!
DESIGN OPTIONS: Made of corrugated cardboard, plastic, or other disposable materials. Easily cut to any shape and are customizable to fit many different needs, such as seasonal programs, promotional info and price.
PLACEMENT:
On top of stacked product, on an endcap, or at the register.
PRICE: $
LIFESPAN: ♦
POLE TOPPER SIGN MOUNT
With walls in some stores bring used for cooler doors and shelves, wall space can be hard to come by. Pole toppers give you a way to extend your visibility and branding without the need for walls.
DESIGN OPTIONS: These pole toppers consist of a base, pole and top with a fixed sign or with the ability to hang an existing sign.
PLACEMENT: They can be utilized anywhere you can get floor space and can add height and visibility to a simple case stack.
PRICE: $$
LIFESPAN: ♦♦♦
BANNERS AND FLAGS
Banners and flags are great because they can convey a variety of messages. A great use for them right now is to provide branded banners to hang outside accounts to advertise things like delivery or curb-side pick-up.
DESIGN OPTIONS: Can be scaled to just about any size.
PLACEMENT: These can be used indoors to drive customers to your products or outdoors to provide visibility from the street.
PRICE: $$
LIFESPAN: ♦♦
BRANDED HOURS OF OPERATION SIGNS
Offer accounts a useful product while ensuring your brand is top of mind from the moment customers enter the store.
DESIGN OPTIONS: Digital or changeable panels, and illuminated or non-illuminated options.
PLACEMENT: Front windows/doors seen from the street and parking lot.
PRICE: $$ – $$$
LIFESPAN: ♦♦♦
MIRRORS
Similar to signage as a great way to visually display your branding, but with a bit more of a vintage look.
DESIGN OPTIONS: Can be any size and can be combined with other signage types for maximum impact.
PLACEMENT: Their reflection can add greater sense of openness in a small retail area and can also provide visibility into corners or down aisles for retailers, giving them an additional use for security and anti-theft purposes.
PRICE: $$ – $$$
LIFESPAN: ♦♦ – ♦♦♦♦
WINDOW CLINGS
An effective way to ensure your brand is top of mind when customers enter a building or when they are browsing the cooler section.
DESIGN OPTIONS: Easily customizable to print any branding or message, and can be opaque or semi-transparent to allow visibility through them.
PLACEMENT: Can be applied to front windows or front doors to add visibility from the street or parking lot or can be applied directly to cooler doors.
PRICE: $
LIFESPAN: ♦♦
BLOW UP DISPLAYS
Take your marketing 3D with an inflatable display piece.
DESIGN OPTIONS: With a low weight to size ratio, they are easy to place and available to be made in a variety of shapes.
PLACEMENT: Can be placed pretty much anywhere, but can be a fun way to bring visibility to a case stack, either placed on top or hung from the ceiling.
PRICE: $
LIFESPAN: ♦♦
BRANDED CRATES
With sustainability on the minds of many customers, branded wood boxes and crates offer a stylish, reusable way for your fans to transport your product either from a store or “To Go” program directly from your facility.
DESIGN OPTIONS: Wooden crates can feature your branding and messaging, and can be designed to fit either one or two cases, or we can do a custom size.
PLACEMENT: In homes, stores and taprooms.
PRICE: $
LIFESPAN: ♦♦
COOLER DOOR HANDLES
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COOLER DOOR HANDLES
Make them literally reach for and pull your brand with a custom cooler door handle.
DESIGN OPTIONS: Can be formed into a shape that fits your brand or made to contain and display interchangeable printed messages conveying brand image, promotional details or educational info on your product.
PLACEMENT: Attaches to any cooler door handle.
PRICE: $
LIFESPAN: ♦♦
BOTTLE NECKERS
Draw attention to your products, identify special releases, or provide additional information on your products with custom bottle neckers.
DESIGN OPTIONS: Can be designed to any shape or size, included a folded pamphlet for more detailed messaging.
PLACEMENT: Bottle necks.
PRICE: $
LIFESPAN: ♦
CONTACT US
Ready to get a project started? Have questions? We’re here for you! Call or email us, or browse our website for more product offerings.