The global supply chain is a total mess mostly due to the ongoing COVID-19 Pandemic that has now lasted nearly two years. Many overseas goods are now in short supply and orders are slow to reach the customers and businesses that need them. There have been unprecedented delays as the pandemic has rippled through every link of the modern system of manufacturing and moving goods across the globe. Container shortages, too few cargo vessels, not enough space at the ports, labor shortages and too few trucks and truckdrivers rumbling down American highways are just some of the obstacles causing huge backups and empty shelves. Along with delays there are cost increases at every level making many items more and more costly by the day. In this blog we will provide a frank assessment of some of the causes of this evolving situation and some tips on how to prevent this historical crunch from disrupting your business and your plans for the future.

From product R&D to marketing and everything in-between, it is vital that each investment you make yields maximum value and returns. While many companies were forced to cut marketing expenditures a year ago, the reality most businesses now face is that they must invest in marketing to have a chance at rebuilding sales and growth.

While the initial blow was tough, many of your bar and restaurant partners have pivoted to adapt to the new reality by taking additional safety precautions including expanded outdoor seating. But they are just scraping by at best. And Winter is coming. This should not only be concerning to them, but also to you. Without …

Winter is Coming…Are You Prepared to Help Your Retailers? Read More »

“When all you have is hammers, everything looks like a nail.” The wisdom of these words is that even the most useful tools are not applicable nor helpful at all times nor for all purposes. This is especially true in Marketing, which has so many facets to it that most people don’t realize! Some seem …

Marketing by Touch Points Read More »

Brand building and marketing that will help your brewery STAND OUT and SELL MORE is not a solo endeavor. It requires teamwork. To catch the attention of the consumer and build a fan base requires sustained, coordinated efforts by your sales and marketing team, your distributor/ wholesaler, and the retail accounts where your beer is …

Marketing Teamwork: How to Engage Your Wholesalers in Brand Building Read More »